The New Macbook: The Perfect Everyday Laptop Mar12

The New Macbook: The Perfect Everyday Laptop

  The new Macbook is a beauty: lightweight, razor-thin, with a satin aluminum finish and an impressive retina display. Even better, the new Macbook will come in three different Colors: Silver, Space Gray and (drumroll, please!)…Gold.     Yes, gold. Which utterly destroys the simple harmony of the Macbook’s new design. But, for starters, this Macbook is not a computer that will blow your mind. Especially if you consider yourself a techie who always wants the best of the best. The new Macbook is all about your everyday, normal tasks. Want an ultra-thin machine with all the stuff necessary to do the average user’s tasks? Get this beautiful new laptop. But if you want to use image or video editors, game to your heart’s content, use data-intensive tools, give it a pass. When is this Macbook the right computer for you? If you only need a computer for surfing the internet, writing documents or watching movies. And it does those tasks perfectly.     So why is the new Macbook not as high performing as a Macbook Pro? Well, in order to make it so thin, Apple was obliged to using a fanless design, which meant using a processor that doesn’t need one. The solution? The Intel Core M. This processor doesn’t boast the performance of an Core i5 or i7, but it is a great processor that combines both mobility and performance. What are the drawbacks? Of course, by attempting to mix just enough performance with a fanless processor, what you get is a mixed processor that’s not the best in any category. It does it’s job, and admirably so, but we’re not talking the leader in processors here.     In summary, this processing balance combined with Apple’s fluid design make this $1299 laptop a very...

Apple after the Apple Watch: innovation or luxury brand? Sep19

Apple after the Apple Watch: innovation or luxury brand?

It happens with all luxury goods, doesn’t matter if it’s Chanel, Mercedes or Rolex. Eventually, everyone wants one. Of course, part of it this phenomenon is due to the quality of the materials or the amazing design. But if you tell me that the brand had nothing to do with your decision to buy that really expensive watch…don’t kid yourself. A brand serves many important functions (not the least of which is a way for a company to differentiate itself from others in the market), but it’s the experience and emotions around the brand that truly make it worth something in your mind. Sometimes it’s the aspirational message of the product like for Axe, and sometimes it’s the feeling of exclusivity like with your local Lamborghini club. Imagine, if everyone in the world suddenly forgot what Coke stands for–happiness, friendship, family, cutesy polar bears and so on–would you still choose to drink it over the regular cola in the supermarket aisle? Now, take that concept and think: What about Apple? A few years ago, Apple stood for innovation, a technology pioneer in making products that were both disruptive and well crafted. Of course, it all started way back when with those big, squarish and gray Apple computers. Then it started all over again with the fresh and exciting combination of the iPod and iTunes, which sparked the later iPhone success, and led to the pinnacle of design and quality: the iMac and MacBook. These products were truly revolutionary, not only because of their intelligent meshing of convenience and ease of use, but also because of their refreshing combination of features. Yet, can we say the same about Apple post-Jobs? Apple still stands for quality, certainly, as well as cutting edge design and slightly ingenious...